ESSENTIALS OF MARKETING Frances Brassington and Stephen Pettitt At last! A concise version of the best-selling Principles of Marketing by Brassington and. Like Brassington’s Principles of Marketing, this ‘essentials’ text brings together theory and practice. It covers a wide range of applications. Buy Principles of Marketing 4 by Dr Frances Brassington, Dr Stephen Pettitt ( ISBN: ) from Amazon’s Book Store. Everyday low prices and free .

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It’s fast, it’s easy and fewer course materials help minimise costs for your students.

My library Help Advanced Book Search. Clearly-written and structured style, including chapter objectives and summaries to guide you easily through each chapter. Information and Communication Technologies in Tourism Include highly engaging bespoke games, animations and simulations to aid students’ understanding, promote active learning and accommodate their differing learning styles.

Essentials of Marketing – Frances Brassington, Stephen Pettitt – Google Books

Pick and choose content from one or more texts plus carefully-selected third-party content, and combine it into a bespoke book, unique to your course. Read, highlight, and take notes, across web, tablet, and phone. It is however not up to date with regard to how marketing is now. Pricing, context and concepts Integrated marketing communication Retailers and wholesalers Part VI- Promotion Discussion questions, encourage students to debate and research issues.

A gut check for the Big Ideas — tells you if you need to keep studying. No eBook available Amazon. Its depth also makes it useful as support reading on specialist courses and modules, such as integrated marketing communications. Personalised Content Solutions Explore our range of textbook content across the disciplines and see how you can create your own textbook or eBook. Still a good read and worth purchasing.


Vignettes, examples and end-of-chapter case studies drawn from a wide range of industries, organisations and countries, giving you plenty of exposure to marketing in the real world. To ensure uninterrupted service, you should renew your access for brassinyton site soon. My library Help Advanced Book Search.

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You have selected an online exam copy, you will be re-directed to the VitalSource website where you can complete your request View online at VitalSource. Personal selling and sales management Explore our range of textbook content across the disciplines and see how you can create your own textbook or eBook. Brassington and Pettitt’s Principles of Marketing has proven brassington be hugely popular with first-time marketing students – leading them painlessly through their course from basic principles such as ‘what product should I market?

This text is especially designed to accommodate shorter modules and accelerated courses, providing the fundamental concepts and applications of marketing. Please visit our Technical Support site. This is THE text by which all others are benchmarked. Instructor Resource Centre File Download close. We don’t recognize your login or password.

Written in a lively style with great design, Essentials prniciples Marketing is a concise, no-nonsense book, designed to contain all the essential information that students need to understand when taking a short introductory course in Marketing.

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Principles of marketing / Frances Brassington, Stephen Pettitt – Details – Trove

Pearson Learning Solutions will partner with you to create a completely bespoke technology solution to your course’s specific requirements and needs. End of chapter questions give students the opportunity to revise the material presented and to check their understanding of it.


It is a great book to get a basic understanding of marketing and what marketing was. For educator access, contact your Pearson representative. If you continue to have problems, try retrieving your login name password or contacting Customer Technical Support.

Nobody is smarter than you when it comes to reaching your students. My library Help Advanced Book Search. Anatomy of a product 8.

You have selected an online exam copy, you will be re-directed to the VitalSource website where you can complete your request Request printed exam copy View online at VitalSource.

Please refer to the ‘Instructions for use of media rich PowerPoints’ file or to the online instructions. Discussion questions to stimulate debate and encourage further study. This comprehensive 4th edition combines the freshness that brassingfon love with new and updated cases and now it is set apart from other Principles texts with an unrivalled media package that is fully integrated with the book.

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Check whether an access card has been included with the book at a reduced cost If it has, it will be on the inside back cover of the book. The account you used to log in on the previous website does not contain IRC access. Students will find this text attractive to use with excellent case studies and exercises.

Pricing strategies Part V- Place