According to John Warrillow, the number one mistake entrepreneurs make is to build a business that relies too heavily on them. Thus, when the time comes to. This is a book summary of Built to Sell by John Warrillow. Read this Built to Sell summary to review key takeaways and lessons from the book. Built To Sell by John Warrillow, , available at Book Depository with free delivery worldwide.

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Avoid the cash suck. It includes easy to read tips, as well as a handy implementation guide at the end of the book. In fact, in one of the iohn world examples used in the book, one entrepreneur says you need to hire people to sell your product so you [the owner] can focus on selling your business.

Isolate a p Warrillow has written an excellent, story-driven business book on how to effectively set your business up buikt a future sale.

And having two on staff will prove to a buyer that you have a scalable sales model, not just one good sales rep. It outlines the what and how of creating successful businesses that do not suck your whole life in while at the same time entertaining the reader. Build a management team and offer them a long-term incentive plan that rewards their personal performance and loyalty. Download our Spring Fiction Sampler Now. I read “The Automatic Customer” first because that is applicable to my current business goals, but adding “Built to Sell” afterward definitely gave me some ideas on my company goals and timelines.

To ask other readers questions about Built to Sellplease sign up. I’m naturally cynical of these just so stories, but I like to have an arsenal of stories from which I can pick a technique to use at any point in time.

I would rarely say that out right but this one really is. Kokonaisuus on kuitenkin liian yksinkertaistava. But the good news is that entrepreneurs can take specific steps–no matter what stage a business is in–to create a valuable, sellable company.


The Best Books of Divided into an easily readable story, experiences and 17 tips it’s an easy and meaningful read. Without them, their company–no matter how big or profitable–is essentially worthless.

Built to Sell: Creating a Business That Can Thrive Without You

I found myself having to power through most of the details of Alex Stapleton’s day and stop eye rolls at how perfectly the situation fit the author’s ideas. Find a broker – Must be able to answer: Business Personal Growth Category: If you focus on doing one thing well and hire specialists in that area, the quality of your work will improve and you will stand out from your competitors.

The fictional story follows Alex, who runs a marketing design firm that he decides he wants to sell. Avoid an adviser who offers to broker a discussion with a single client.

Ignore other temptations and projects that are outside your focus.

Book Summary: Built to Sell by John Warrillow | Sam Thomas Davies

Tell your management team 8. Make a chart for each service Cut the ones that don’t meet those criteria Teachable Valuable can other people do it easily Repeatable Six forms of recurring rev 6 Consumables – disposable, i.

This number will become essential when you go to sell because it allows the buyer to estimate the size of the market opportunity. Brilliant book about how ssell make your business survive without you. Hire a sales team – Remove yourself from selling the product – Hire 2 sales employees.

Open Preview See a Problem? According to John Warrillow, the number one mistake entrepreneurs make is to build a business that relies too heavily on them. To illustrate this, Warrillow introduces us to a fictional small business owner named Alex who is struggling to sell his advertising agency.

This was a solid, little piece of work. Imagine a world in which you empower your employees to run the day to day while you can focus on the big picture. Customers only want to deal directly with the owner; and the owner responds to each customer with something uniquely tailored to them.


Don’t offer equity to management team; offer a stay bonus to key employees who stay through acquisition Ch 13 – a sellable company Print Technology makes letter of intent to buy Stapleton Agency earrillow 6x.

As any copywriter knows, stories are the ideal platform to deliver messages, and if you’re a copywriter like myself, you’d do well to read this book and see how Warrillow has used certain techniques to great effect to get his point warfillow persuasively. But the warirllow news is that entrepreneurs can take specific steps—no matter what stage a business is in—to create a valuable, sellable company. I would also buy and read Jeff Gotomer’s books. The book is about how to make the business a well oiled machine.

It’s a really easy and pleasant read, I read it in an afternoon and most people will probably read it in a sitting. Overall a great book, but the only downfall I had was that things sailed much too smoothly for Alex, the protagonist.

Isolate a product with potential to scale. Looking for More Great Reads? Hire a sales team 4. Tired of being personally required. Please try again later. The author said it best “[T]he point is that the best businesses are sellable, and smart businesspeople believe that you should build a company to be sold even if you have no intention of cashing out or stepping back anytime soon.

For the best results, pair this book with “The Automatic Customer. Avoid the cash suck.

Perfect for a small service or consultancy business owner looking to ‘step back’ or even a solo operator wanting inspiration on how they could expand. Usually naturally competitive types, sales reps will try to outdo each other.