Iniciaron comercialmente en Armenia. El 20 de noviembre de se creó la empresa confecciones Leonisa. Se incorpora en su fuerza de. CASO LEONISA. SOLUCION MERCADO CENTROAMERICANO Asegurarse de que la empresa distribuidora del producto cumpla con la función de vender el. También se explican los orígenes de Leonisa y se hace una descripción de DE LEONISA: UNA EMPRESA COLOMBIANA DE ROPA INTERIOR. COLOMBIA ESTUDIO DE CASOS Innovación presentación editor PYMES.

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What structure does the Leonisa Group adopt leonis support these functions? Dissen To commercialize the products manufactured in the original business in the Colombian retail sector.


The corporate, as well as the competitive and operational strategies are managed from the headquarters or head office Leonisawhere strategic decisions are made to promote the growth of the company and achieve the long-term objectives set.

Therefore, it is convenient to know in greater detail the functions, strategies and structures from which multi-business companies are managed in emerging countries, in which particular cases such as GEA appear. Table 2 Companies belonging to Leonisa Company Creation Purposes Structure Votre Passion To establish a commercial network of saleswomen to reach a larger number of customers located anywhere in the country.

Harvard Business Review78 1 General Management accompanied by a production and administrative team. The findings show that Leonisa is characterized by not having a corporate center CC with a formal structure.

Leonisa. Los visionarios

The subsidiaries report periodically to the headquarters, where portfolio and structure decisions are made for each company belonging to the group, according to the performance achieved by each of them. The first purpose arises from concerns related to the political or economic situation in the countries where the group has a presence.

By way of illustration, the corporate procurement committee is made up of people from the headquarters and Votre ; from there, synergies are promoted with the aim of improving bargaining power with suppliers. The former seeks to develop new products, lwonisa from those offered in the market. To establish a commercial network of saleswomen to reach a larger number of customers located anywhere in the country.

Regarding the divisional configuration, it specifically refers to the multi-divisional form M-form as the structure that emerges when companies become so large that the simple divisional form becomes insufficient and, therefore, divisions appear above divisions.

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Los hallazgos evidencian que Leonisa se caracteriza por no tener un centro corporativo CC con una estructura formal.

Multi-business companies: The Leonisa case

International Journal of ,eonisa Analysis18 3 To commercialize the products manufactured in the original business in the Colombian retail sector. From the beginning of the strategy academic field, Chandler in his text Strategy and Structure refers to the headquarters as a central office wherein executives coordinate, evaluate, define goals and policies and allocate the resources required by a series of semi-autonomous and self-contained divisions Chandler,p.

Organization Science16 6 For example, one company is responsible for the purchase and processing of the fabric, another for the thermal processes, another for the garment, and so on until it is shielded, thus favoring specialization in production.

This process occurs as a backward vertical integration. In addition, these authors refer to two perspectives from which multi-business companies have been studied: Integrations are strategies to diversify the core business into adjacent activities in the network or value chain.

The arising of structures other than the divisional ones, due to their processes and mechanisms for decision-making, such as the so-called multiple divisional network N-form: The seven semi-structured interviews were conducted with executives and former executives of both Leonisa and the parent companyas well as from its enterprises or subsidiaries business unitswhich were selected from different hierarchical positions within the structure of each company for their roles as heads, directors or managers.

Namely, there is no hierarchy of corporate executives dedicated exclusively to the leonisz of the business as a whole.

csao Leonisa is a company with over 60 years of experience in the production and marketing of underwear and swimwear. Notwithstanding, since Leonisa as a producer and marketer of underwear evolved into a multi-business company, it was necessary to exercise corporate functions that led it to adopt a multi-divisional structure, but not an autonomous corporate center.

These articles have oeonisa published by widely recognized journalssuch as Organization Science, Journal of International Management, Strategic Management Journal, among others. Why Conglomerates Thrive Outside the U. What was possible to notice is the existence of more frequent collaborations between some companies. Administrative director in charge of leoniaa, portfolio, credit and collections; and three commercial managers.

While corporate strategy addresses the questions: Retos y sinergias de las empresas multinegocios. If the corporate center is understood not as a corporate hierarchy that meets in identifiable physical headquarters, but as the set of corporate functions exercised to manage the business as a whole, then the Leonisa group can be said to have a corporate center which forms at specific times, according to the needs of the organization.


The continuing validity of the strategy-structure nexus: For this purpose, the Manager of each one makes an initial proposal that he presents to the Board of Directors and justifies the expenses or investments. Caso Leonisa Entreprises multi-affaires: Lepnisa 1 shows the countries of affiliation for the universities where the authors of the 15 papers studied work, the universities that stand out for their research on multi-divisional structure and the theoretical approaches from which such research has been carried out.

It was also possible to recognize synergies promoted from the headquarters, such as its omnichannel strategy and brand management. According to this author, most organizations experience them all, leaning towards one, according to the corresponding configuration in each organization.

As a multi-business company, Leonisa counts with strategies at the corporate, competitive and operational levels. While the Risk Management and Insurance department is in charge of insuring the different companies, managing the policies negotiated as a group for each company, in order to achieve massive negotiations and obtain greater economic benefits.

Over the years, the company has made changes in its strategy and structure to speed up its production processes and reach its customers in more than 20 countries.

Where am I going to compete? The literature review on multi-divisional structure gains relevance in publications produced between andparticularly in the context of developed countries. El presente trabajo exploratorio tiene como objetivo mostrar la manera como Leonisa, empresa multinegocios colombiana del sector textil, ha administrado su conjunto de negocios.

Coordination at the Edge of the Empire: The multi-business company, understood as a group of businesses managed jointly, is the result of the growth of a company from the creation or acquisition of other businesses. One synergy resulting from spontaneous collaborations between companies, lies in the usage of the surplus from underwear manufacturing inputs, which ldonisa between Votre caos Prym Le Sensuel.

In addition, it identifies the multi-divisional structure adopted for the joint management of its businesses from keonisa fronts, commercial and industrial.