Claritas Prizm NE Marketing Segmentation Research Solutions. Market Segment Research, Segmentation Research Tools, Consumer Segments, Consumer. It was developed by Claritas. PRIZM stands for Potential Rating Index for Zip Markets, and is built around geographic neighborhood data obtained through the . Claritas®/Prizm®NE Segment Young Digerati, Young Digerati – Young Digerati are tech-savvy and live in fashionable neighborhoods on the urban.

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They enjoy traveling and new experiences. Your deliverable for this activity will be your two reports and your comments. Found in urban neighborhoods this segment typically living in old homes they’ve owned for years.

They enjoy the cultural options available to them in their communities. After identifying your criteria, you can retrieve your list in one of the following output formats based on your budget, approach and needs: The five segments that comprise Middleburbs share a middle-class, suburban lrizm, but the similarity ends there.

Claritas PRIZM Segments – How Does Lead Intelligence Work?

The four segments in the Inner Suburbs social group are concentrated in the inner-ring suburbs of major metros–areas where residents tend to be high school educated, unmarried, and downscale. Country Squires — The wealthiest residents in exurban America live in Country Squires, an oasis for affluent Baby Boomers who’ve fled the city for the charms of small-town living.

Back Country Folks — Strewn among remote farm communities across the nation, Back Country Folks are a long way away from economic paradise. Couples are typically between the ages of 45 and 64 living in the suburbs.

Claritas ConneXions integrates consumer usage of technology with demographics and lifestyle attributes to enable companies focused on technology to use smart data to drive their marketing strategies. These young singles, couples, and families are typically college-educated and ethnically diverse: Living in small towns this segment enjoys outdoor activities. These appends help you find the specific geographic markets in which your customers reside.


Bedrock America — Bedrock America consists of economically challenged families in small, isolated towns located throughout the nation’s heartland.

Theirs is one of the top-ranked segments for TV viewing, especially daytime soaps and game claaritas. The residents of this segment tend to be prosperous and active professionals.

Claritas PRIZM Segments

This widespread segment consists of mostly retired older couples living in communities of small families. Winner’s Circle — Among the wealthy suburban lifestyles, Winner’s Circle is the youngest, a collection of mostly to year-old couples with large families in new-money subdivisions.

Find Them Faster Claritas ConneXions integrates consumer usage of technology with demographics and lifestyle attributes to enable companies focused on technology to use smart data to drive their marketing strategies. Brite Lights, Li’l City is a group of well-off, middle-aged couples settled prism the nation’s satellite cities.

Retrieved from ” https: They are always early adopters of the latest and greatest thing. But what unites these residents–a diverse mix of Whites, Asians, Hispanics, and African-Americans–is a working-class sensibility and an appreciation for their off-the-beaten-track neighborhoods.

In these multilingual neighborhoods, middle-aged immigrants and their children cclaritas in upper-middle-class comfort. PRIZM Premier enables marketers to create a complete portrait of their customers for smarter targeting. Middle-aged, with high school educations, many of these folks are transitioning from blue-collar jobs to the service industry.

Digital and real-world researchers asking all the right questions. Ethnically diverse, these transient Americans tend to have modest lifestyles due to their lower income jobs. Typically college educated Baby Boomers, these Americans try to maintain a balanced lifestyle between high-power jobs and laid-back leisure.

These Americans tend to be young, working-class couples with large families, living in small homes and manufactured housing. The six segments in Rustic Living represent the nation’s most isolated towns and rural villages.

You’re going to add to the demographic work you did in section 3. Up-and-Comers — Up-and-Comers is a stopover for younger, upper-midscale singles before they marry, have families, and establish more deskbound lifestyles. Save time researching communities by signing up for our biweekly email newsletter and receive community listings straight to your inbox.


Friday nights are for celebrating high school sports. The residents xlaritas to be poor, over 65 years old, and living in older, modest-sized homes and manufactured housing. Households in this racially-diverse segment often contain widows and widowers living on fixed incomes who tend to lead home-centered lifestyles.


cparitas Today, these Baby-Boom couples have the disposable income to enjoy traveling, owning timeshares, and going out to eat. With their children mostly grown and out of the house, these older couples are Cruisin’ to Retirement.

Crossroads Villagers — With a population of white-collar couples and families, Crossroads Villagers is a classic rural lifestyle. The adults in the segment, mostly under 55, have gone to college and hold professional and white-collar jobs.

If you looked at segments at the tract or block group level, were your results more accurate? Proven methodology that brings insight into focus. Despite living further clqritas from the urban downtowns, they still like to go out on the town for frequent meals out. Business Prospect Lists can be used to identify and locate your prospects in any market or analysis area.

Simple Pleasures — With many of its residents over 65 years old, Simple Pleasures is mostly a retirement lifestyle: Sunset City Blues — Scattered throughout the older neighborhoods of small cities, Sunset City Blues is a segment of lower-middle-class singles and couples who have retired or are getting close to it. Partners with power Google, Facebook, and B2B platform partners.

They are above average technology users who own multiple computers.

Where Can I Find Them? They enjoy a wide variety of sports and entertainment activities that fill their social calendars.