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To lead off this chapter Mr. A must-read book on marketing by Philip Kotler for the knowledge worker, manager, executive, or entrepreneur.

Los 10 (diez) pecados capitales del marketing: indicios y soluciones – Philip Kotler – Google Books

There are also clear advises on how to implement them in your business life, either you are employee, entrepreneur or capitwles. Thanks for telling us about the problem. Books by Philip Kotler. Definitely a short read, right to the point. I took away some ideas for my organization around Marketing function fragmentation, customer segmentation, ideation processes, and marketing leadership.

Sep 22, rochdi rais rated it liked it.

Not for begginers, actually already too old to say something new and revolutionary. Want to Read saving….


Lists with This Book. Not sure how an expert would find it, but for beginners its really easy to understand and valuable. Jun 03, Robrechtdn rated it liked it.

Ten Deadly Marketing Sins: Signs and Solutions

Kotler developed new concepts in marketing including atmospherics, demarketing, dwl, turbomarketing and synchromarketing. The author points out at various mistakes made by companies and suggests what can be improved.

Taylan rated it really liked it Oct 13, Er staan goede dingen in, maar het is niet diepgaand genoeg. Desde Leader Summaries recomendamos la lectura del libro Los 10 pecados capitales del marketing, de Philip Kotler. Some ideas are very popular, but little old. Ramya D rated it really liked it Jan 27, This book is not yet featured on Listopia. And if marketing at your company is not performing a strategic leadership role, is it that you as the CEO has not fulfilled you marketing role of setting the vision?

Or is it because your marketing team has their priorities reversed? It does a good job of reminding marketer to go back to the basics of marketing. A very short book with some great ideas.


Los 10 pecados capitales del marketi Desde Leader Summaries recomendamos la lectura del libro Los 10 pecados capitales del marketing, de Philip Kotler. Mar 25, Elena rated it really liked it. Marketing is one of the many jobs that a CEO must understand.

Sep 30, Olga rated it really liked it. His other textbooks include Principles of Marketing and management: This short book takes just a couple of hours to read and list 10 marketing solucionws and how to solve them. Oct 02, Foad Ansari rated it liked it.

But these ten mistakes are much morethan simple mess-ups; they’re glaring deficiencies that preventcompanies from succeeding capitlaes the marketplace. In Ten DeadlyMarketing Sins, Kotler covers each sin in-depth in its own chapterand offers practical, proven guidance for reversing them. Apr 24, a rated it liked it. Jan 11, Venelina rated it did not like it.